Published October 31, 2011 14:32
World Endurance South Africa and K-Swiss South Africa are delighted to announce a partnership bringing together two of the world’s most prominent sporting brands.
K-Swiss South Africa has signed a deal with World Endurance South Africa that includes both the Spec-Savers Ironman 70.3 South Africa in January and the Spec-Savers Ironman South Africa in April 2012.
K-Swiss will be the official footwear and clothing partner for both events in South Africa providing world class clothing and footwear for race officials, volunteers and athletes.
This is in line with the brand’s global strategy of taking ownership of the global triathlon market, creating a platform from where the brand can communicate to the consumer through great products and performance clothing.
K-Swiss is excited at the prospect of working with World Endurance South Africa and look forward to a prosperous and long lasting relationship.
K-Swiss currently co-sponsors 40 Ironman races around the world.
Exciting prospect
World Endurance South Africa has carved a niche in the South African triathlon market by successfully staging the world class events, the Spec-Savers Ironman South Africa in Port Elizabeth and the Spec-Savers Ironman 70.3 South Africa in East London. These events are today prominent fixtures in each respective global series and the company is therefore excited at the prospect of a dynamic partnership with one of the world’s most pre-eminent triathlon clothing brands.
The partnership will go a long way to ensuring that the quality of the events are matched by the quality of the products available to athletes and the standard set by the race officials sporting the K-Swiss brand.
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